WSJ PRO
LEAD DESIGN
WSJ Pro is a premium suite of products for elite practitioners, powered by The Wall Street Journal. After joining the WSJ design team in 2015, I led branding and design of verticals (Bankruptcy, Central Banking, Private Equity and Venture Capital), newsletters, as well as the commercial site and the customer adquisition journey. We created a new visual language to provided the product with its own personality and use the WSJ typographies to integrate the product in to the WSJ ecosystem more consistently.
WSJ PRO Central Banking Homepage
WSJ PRO Central Banking Article
Visual Language
WSJ PRO is the result of a huge collaborative effort and I worked alongside many talented people including Douglas Choi as the UX Lead.