Made in Barcelona.
Based in New York.

A design leader with over 15 years of experience, I have built and scaled product design teams that deliver world-class, user-centric solutions.

Passionate about enabling teams to craft memorable experiences, I focus on solving real-world problems while driving measurable business outcomes.

Most of my time is spent connecting dots—bridging vision and execution—where design teams play a critical role by facilitating collaboration and breaking silos. This approach is guided by a commitment to the three Ps: Product, People, and Process.

MongoDB

2021 - Currently

In 2021, I joined the Product UX team at MongoDB as a Product Design Director. Since then, I have led a diverse team of product designers who focus on providing the best experience at the right moment across the customer journey, creating value for self-serve and enterprise users, and driving business growth. I partner with the research, product, engineering, and analytics teams to set the vision and strategy that allow us to meet MongoDB Atlas's activation, monetization, retention and go-to-market (GTM) goals.

The Wall Street Journal

2015 - 2021

My journey at The Wall Street Journal began in 2015 as a Design Director, and in 2019, I was honored with the promotion to VP and Head of Design. Over the course of seven years, I led a team of product designers and played a pivotal role in the WSJ Newsroom's digital transformation initiatives. These included the redesign of all native mobile apps, the development of in-house editorial tools, a complete overhaul of the membership journey, and the launch of off-platform channels like Apple News. During that time, I partnered with product, engineering, editorial, and business stakeholders to deliver award-winning, user-friendly, and data-driven products that informed, engaged, and inspired millions of readers worldwide.

Helmut & Yoyo

2003 - 2012

I co-founded the design studio Helmut & Yoyo in January 2003 as the Head of Design. For ten years, I oversaw digital product design, branding and motion graphics for brands like Ford, Mazda, TV3, Barcelona Airport and Mobles114.